The word Alchemy is derrived from Al-Kymia, Arabic for Chemistry, which in turn is derived from Kyme (Egypt), the black land. Alchemy is an esoteric art and science that had unmistakably originated in Egypt as it is etymologically evident from Kyme.

Founded in 1997 by Karim Mekhtigian, Alchemy Design Studio started out as an interior and product design office. A few years later

business spotlight

business spotlight

(December 2009)

 Bridging the Gulf

Bridging the Gulf

After a decade in Egypt, Alchemy has partnered with Mannai Holdings to open a branch in Bahrain.After winning over Egypt, the Gulf is next on their agenda.Alchemy has brought the entire scope of its services to Bahrain, in partnership with Mannai Holdings. Located at Mannai Plaza in Juffair, their showroom offers an insight into Alchemy’s high-end and exclusive collection. The new space features a design office and a showroom offering the company’s complete scope of services. Alchemy Gulf will provide comprehensive design solutions including architecture and interior design, product design,branding and design management consultancy as well as retail management to clients who are looking for added value and differentiation. Their project portfolio varies from residential to commercial and corporate, not to forget events and exhibitions for high profile clientele and multinationals.Karim Mekhtigian, Alchemy partner and chief designer, commented about their plans in Bahrain, “We are not only selling our clients a product, we are selling them a lifestyle.                                                                                                                                                                                                            All of our solutions are customised according to the specific needs of the client. We want to elevate the quality of everyday life through our services. Our store in Bahrain will cater to the Gulf region and present our vision for better living.” “We consider Bahrain as the base of our Pan-Gulf roll-on. Before coming to Bahrain, we studied the market for twoand-a-half years,” added fellow partner and chief designer, Mohamed Fares. “We understand that there is a lack of exclusive design services in both the sectors — residential and commercial. We will fill that gap by providing optimal solutions right from the basic design stage till completion of the project.”    

 Rania Loutfi, Alchemy partner and design executive manager noted, “There is a story behind every project as lifestyle and culture varies from one place to another. When we are providing design solutions, we study these aspects as well as what the client desires, delivering global design and furnishing solutions while tailoring it to the project’s particular needs.”   The showroom in Bahrain matches Alchemy’s exclusive furniture collection with some of the best international design brands like AV Mazzega and Oluce for lighting, Anna Torfs, iittala and Piacenza for home accessories. Not to forget its star attraction, the first home cinema designed by Alchemy in collaboration with Archimedia Home Entertainment Solutions, the scaled-down cinema features lighting and accessories that are perfect for the larger rooms preferred in the region.Anil Nair, CEO and director, Mannai Holdings, Alchemy’s local partner, added, “As a diversified regional conglomerate which is involved in real estate, trading and contracting, our partnership with Alchemy was the next logical step. We will be able to provide high-end, personalised services to discerning clients in the Kingdom now.”